Brand identity for the e-commerce website Umbrellas.co.uk

My client was eager to revitalise the brand for the website, mixing friendliness with professionalism. The colour palette reflects this with a vibrant sky Ciel Blue, a bold blue midtone Rainfall, and rich Deep Ink. I used the sans-serif font Inter for its balanced proportions and web compatibility.

I designed the three-toned umbrella icon to look like the computer mouse arrow. This links both the products and the company's e-commerce nature.